Some of these turn into active users and some of the active users spend money in the game, at least for a few days while the excitement is fresh and they are engaged with the adventure. Most of the games see a BIG boost of new downloads. There are more MARVEL games, but the ones we've included focus on the Avengers as a group and not an individual superhero. Comparing the 10 days prior to the movie’s launch with the day of + 9 days after, we see that excitement unfold in boosted downloads, active users and revenue.Įxcitement from the film translated into an average boost of 120% more new downloads, 50% more IAP revenue, and 16% more average daily active users.Īs you can see above, we looked at a grouping of five apps. And so we turn to mobile games where we can put ourselves into the adventure by controlling our favorite superheroes. It’s exciting to watch your favorite comic book characters on the big screen, but when the movie ends, we want the fun to continue. Avengers: Infinity War debuted on April 27th to much fanfare.
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